Behind the Scenes: How GoPromo Scaled 3 Brands to 100K+ Users

Introduction

Quick wins are nice; breakout growth is better. In the last year Go Promo ran three very different projects—a crypto super-app, a Telegram mini-app and a high-frequency trading bot—yet each hit (and blew past) 100 K users on lean budgets. Here’s exactly what we did, step by step, so you can borrow the playbook.

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Case Study 1: Legion — From Zero to 4.5 M Downloads

Starting line: a promising Web3 super-app with scattered awareness.
Core moves

• 48-hour audit to surface ICP and lowest-CAC geos.
• Tier-one KOL waves synced with referral code drops.
• Look-alike ad sets on Google ACe and TikTok Spark Ads.
• In-app reward loop: share → earn XP → unlock gas fee rebates.

Outcome

• 4.5 million verified installs in 60 days.
• 10 million website visits.
• 32 % lower blended CAC than seed round projections.

Case Study 2: Truffle — Turning Telegram Into a Growth Engine

Starting line: a wallet plug-in mini-app with 5 K beta users.
Core moves

• Growth-hacking sprint: daily quests, “Invite 3 friends, get 5 USDT.”
• Micro-influencer pod of 18 KOLs (5–12 K followers each).
• UGC stitches on TikTok to piggy-back existing trends.
• Auto-DM onboarding flow inside Telegram for friction-less sign-ups.

Outcome

• 60 000 new mini-app users in 30 days.
• +40 000 Telegram members.
• +40 000 X followers—without paid boosts.

Case Study 3: HFT Bot — Revenue Up 280 % With 120 K Active Traders

Starting line: 25 K users, flat MRR, zero brand presence.
Core moves

• Pain-point storytelling ads: “How I turned $200 into $260 overnight.”
• Weekly flash webinars on X Spaces with live profit dashboards.
• Tiered affiliate plan—10 % rev-share for power users.
• Retargeting emails personalised to last traded pair.

Outcome

• 120 000 active traders in six weeks.
• Monthly revenue up 280 %.
• 71 % day-30 retention, highest in category.

5 Lessons You Can Steal Today

1. Audit first, blast later. A 48-hour deep-dive on users and channels saves weeks of guesswork.
2. Sync tactics. KOL drops + referral codes + retargeting = compounding effects, not isolated bumps.
3. Micro beats macro. Small creators deliver cheaper CPMs and authentic engagement—scale with pods, not one-offs.
4. Friction kills. One-tap log-ins, auto-filled wallet addresses, vertical video—everything trimmed for speed.
5. Measure what matters. Watch cost-per-activated-user and day-30 retention; impressions alone won’t pay the bills.

Conclusion

Whether you’re a fresh DeFi protocol or a SaaS startup, these principles work: start with a laser audit, layer creator trust with growth hacks, and keep iterating daily. Want Go Promo to run the next 100 K-user sprint for you? Book a strategy call and let’s turn your idea into the next case study.

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