Brand Strategy & Guidelines

Stand out with a brand that commands trust

Positioning, messaging and visual DNA distilled into one playbook, so every tweet, deck and dApp speaks the same unmistakable language.

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Our Services

We have extensive experience in Web3 brand building

Our strategists have crafted 80+ brand systems—helping wallets, L1s and DeFi apps gain instant credibility, lift conversion rates and raise over $120 M in funding.

Market Positioning

Competitive audits and persona research lock your unique value into a sharp market narrative.

Core Messaging

Taglines, one-liners and elevator pitches that resonate from Discord to boardrooms worldwide and drive action.

Visual Identity

Logos, palettes, typography and icon sets engineered for cross-chain, cross-platform clarity.

Voice & Tone Guide

Brand-safe vocab, emoji rules and copy templates keep every comms channel consistent and persuasive always.

Brand Book Asset Hub

Easy-share Figma and PDF kits give partners everything they need to stay on brand across teams and regions.

Evolution & Roll-out

Quarterly audits, refresh sprints and asset updates ensure relevance over time in fast changing markets.

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About This Service

One source of truth for every touchpoint

With strategy, copy and design under one roof, we compress weeks of back-and-forth into a single sprint—shipping a brand system ready for instant adoption by product, growth and community teams.

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About Social Media Marketing - Growth Webflow Template

Step 1

Discover & Audit

Workshops and data dives reveal gaps, strengths and audience perceptions.

Step 2

Define & Design

Positioning, messaging and visual identity are crystallised into a living brand book.

Step 3

Deploy & Scale

Brand assets roll out to marketing, product and partners, with training and KPIs set.

Our Process

Our bulletproof framework for unforgettable brands

Research-driven insights, collaborative sprints and airtight documentation ensure every asset—now and future—amplifies trust and drives measurable growth.

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Case Study

Increase HFT’s homepage conversion by 37%

New positioning, tone guide and visual system reduced bounce, boosted trial sign-ups and aligned all paid media in under six weeks.

John Carter

VP of Marketing

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Ready to own a category-defining brand?

Share your deck or site URL—our brand leads will deliver a quick-hit audit and positioning outline within 24 hours.

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