How we turned 140 K wait-listers into Bluemoon’s first 25 K app users

Trailer ads, clan quests and a Telegram mini-app boosted Bluemoon’s SocialFi launch from zero installs to fandom in thirty days.

Services

Social Media Marketing, Growth Hacking, Email & Drip Campaigns

Platforms

iOS, Android, Telegram

Result 1

25 K

Downloads

Result 2

40k

Mini App Users

How we turned 140 K wait-listers into Bluemoon’s first 25 K app users

Project Overview

Bluemoon’s new SocialFi mobile app links a Solana wallet, creator feed and 3D avatar engine. The challenge: migrate its 140 000-person wait-list into real installs, then ignite viral loops that grew Discord past 80,000.
Our audit found strong metaverse recall, but low daily app awareness—perfect ground for cross-channel quests.

Segmented fans into metaverse OGs, gamers and crypto natives.
Built a funnel: teaser clip → wait-list email → mini-app quest → one-tap store install.

Execution

TikTok hero clips teased avatar battles; Meta look-alikes retargeted wait-list emails and warmed CPMs to $5.60. A Telegram Mini-App dropped side-quests—mint a 3D space, share the link, claim xBLUE coins—pulling users into daily habit loops. Top clans earned banner spots inside the feed, fuelling competition.
Discord bots tracked clan XP in real time; weekly “Creator Spotlight” lives brought KOLs on-air to critique builds and airdrop NFT badges. A four-email drip—waitlist hello → install nudge → quest tips → referral prompt—converted 46 % of sign-ups inside two weeks.

60,000 Mini-App users onboarded; CPT held at $0.31.
Email + quest combo reached 25,000 mobile installs in 30 days.
Referral ladder delivered a 14 % weekly viral K-factor, compounding growth.

‍

Results

Thirty days after launch, Bluemoon averaged 14 min session time and 2.6 DAU/MAU, ranking Top-5 SocialFi on Solana. Push-to-build quests generated new 3D spaces, while xBLUE spend rose 37 % week-on-week. Twitter followers climbed 28 K on the back of user-generated arena clips, and Discord sentiment tracked 6:1 positive.

25,000 installs / 60,000 Mini-App users; 14 % weekly viral lift.
4,000 new rooms minted; xBLUE spend rose 37 % month-on-month.

Testimonials

Don't take our word for it, take theirs!

Bluemoon’s BD explains how GoPromo’s mini-app quests and mobile ads shifted wait-listers into daily creators, driving rapid SocialFi adoption.

Go Promo’s mobile + mini-app funnel shifted our wait-list into daily creators faster than we dreamed. The quest engine keeps growth flying on autopilot.

@garron

BD Bluemoon

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